The tire learns to talk
Before IoT was a slide-deck word, my job was putting a network inside rubber — and making a fleet trust what it says.
Cyber Tyre
On it from 2015 — the tire becomes an input device: in-tread sensors feeding ABS and traction control. World-first 5G transmission, then standard fitment on the McLaren Artura.
Cyber Fleet
Fleet tyres as a modular IoT platform — in-tire sensors over Bluetooth, Pirelli Cloud forecasting fuel and maintenance, integrated where fleets already live: Infogest GoliaWeb, Geotab Marketplace, Autotrac in Brazil.
EIT Urban Mobility
Contribution to the winning bid for the EU's innovation community for city mobility — vehicles as roaming sensors for the roads they drive.
Pirelli Care
Tyre-as-a-service: tyres and roadside assistance by monthly subscription, from an app. Direct-to-consumer for a dealer-first company.
Wear & Auto-location
The invisible layer: ML wear estimation without measuring the tread, and sensor auto-location without manual pairing. The models were the product.
